Marketing Research Specialist

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I specialize in comprehensive marketing research, industry research, and competitor analysis, providing deep insights to inform strategic decisions. My expertise spans behavioral, psychographic, geographic, and demographic analysis, enabling a nuanced understanding of target audiences. I excel in creating detailed customer personas and mapping customer journeys, ensuring alignment with effective marketing funnel strategies through both paid and unpaid ads. Additionally, I am adept at establishing and enhancing brand identity, crafting cohesive and compelling brand narratives that resonate with audiences and drive business growth. My skills also include conducting A/B testing in ads to optimize performance and developing insightful survey questions to gather valuable customer feedback.